Facebook Business Suite Tutorial: Facebook`s New Business Management Tool

Facebook Business Suite Tutorial: Facebook`s New Business Management Tool

Business Suite by Facebook has now been released, making it far easier to stay connected to your customers on Facebook and Instagram. They do this by allowing you to access all the tools that you need, to keep up with both platforms all in one place. Meaning you no longer have to integrate third-party apps to perform tasks such as sharing ads. Business Suite includes tools like posting, messaging, insights and advertising capabilities, improving the experience of managing a business across Facebook’s apps.

So if you have an Instagram and Facebook business page you might be doing things such as posting and checking your analytics separately on both Facebook and Instagram but now you can do everything from one place saving you time to focus on other aspects of your business.

What is Facebook Business Suite?

Business Suite is a free platform by Facebook, available for users to manage their Facebook Business Page and Instagram account from one central application. The Business Suite joins several other Facebook Business apps including Facebook Pages Manager, Facebook Analytics, and Facebook Ads Manager. However, at present Facebook Business Suite isn’t yet quite designed to serve those who use Ads Manager.

Facebook Business Suite is available for both desktop and as a mobile app available for iPhone and Android, meaning you can manage your business presence wherever you are. 

Facebook Business Suite Review

From the home screen, you instantly have access to view updates that need your attention; such as critical alerts, messages, comments and other activity across Facebook and Instagram. You can simultaneously publish or schedule Facebook and Instagram posts. And so that you can see what’s resonating with your customers, “Insights” gives you insights on reach, engagement and post-performance across Facebook and Instagram. Meaning you can optimize your efforts for each platform.

How to Connect Facebook & Instagram Accounts

To get started and to get the most out of Facebook Business Suite, you’ll want to link your Facebook and Instagram business accounts together. If you haven’t already done this from your business page;

Facebook Business Suite App

Select “Settings” from the left-hand side of the screen

Then choose “Instagram

Then simply choose “Connect Account”, where you’ll then be prompted to “Continue” or enter in your Instagram account details.

connect instagram and facebook business pages

How to Access Facebook Business Suite

To access the Business Suite, you’ll want to log into the Facebook account associated with your business.

Go across to your “Pages” and select the relevant business page.

If you’re not automatically prompted to “Go to Business Suite” or “Try Business Suite” from your main business page, navigate to; business.facebook.com

How to access Facebook Business Suite

Business Suite Features

Below is a list of some of the Business Suite features and pages that are included to help small businesses manage their Facebook and Instagram presences from a single platform.

Home Page – The home screen, displays. new notifications for your Facebook Page and Instagram account all in one place. You’ll also see an overview of any recent ads and insights from your posts here.

Activity – You’ll See who’s liked, or commented on your posts, there’s also any updates on your ads, and other activity on your Page and Instagram account.

Inbox – This is a unified inbox where you can read new messages and comments from your Facebook Page, Messenger and Instagram accounts. You can also create Automated Responses to help save time when responding to questions that people commonly ask as well as manage your business’s communication across Facebook and Instagram.

Posts – You can create, or pre-plan and schedule posts for Facebook and Instagram too. For Facebook News Feed-only posts, you can select whether you want to add a Call to Action to your post. This will add a button to your post and help encourage people to message you as a result. It’s also clever enough to know that you’ll need to add images when trying to post to Instagram for example.

Schedule Post to Instagram and Facebook

Ads – Create and boost posts, and promote your Page and see metrics for ads you create.

Insights – With Insights you can see metrics, trends, and visual reports that can make it easier to understand which Facebook Page and Instagram strategies work well and where to make improvements. So, if you manage a business with a Facebook Page, an Instagram business profile and an ad account, you can see insights for all of these together in Facebook Business Suite.

How to Create a Facebook Business Page

Its more important than ever for your business to have an online presence and if you’re not already on the internet then Facebook can be a great place to start. A Facebook Business Page is a free opportunity for businesses to increase brand awareness and generate sales on Facebook. The following tutorial will show you how to create a Facebook Business Page.

Facebook Creator Studio vs Facebook Business Suite

Before the launch of Facebook Business Suite, many users turned to Facebook Creator Studio to help them interface with both Facebook and Instagram. However, this still meant toggling between the 2 accounts. So, instead of using Facebook Creator Studio you now have yet another way to stay across all of your Facebook and Instagram business interactions. With the main difference being that Business Suite covers a lot of functionalities within a single app.

And although it’s not confirmed, it could well be that Facebook Business Suite will eventually replace Creator Studio.

How to Schedule Facebook & Instagram Post for Free

You can now easily share with your communities by drafting posts for both Instagram and Facebook then simply scheduling them to be published at a time that makes sense for your core audience. The following tutorial will show you how to connect Instagram and Facebook together and publish posts without having to duplicate your work and create single posts on each site individually.

How to Use Facebook Messenger Rooms

How to Use Facebook Messenger Rooms

Facebook has now launched their very own group video chat  “Messenger Rooms” to rival with the likes of Zoom and HouseParty.  With many people stuck indoors but wanting some face to face interaction with their friends, family or work colleagues, group video calling and conferencing services and platforms have really increased in popularity. With the likes of Zoom attracting 300 million people to their meetings. 

Facebook are the next to try and compete within this space alongside Zoom and HouseParty. “Messenger Rooms” allows Facebook members to create public or private video chatrooms which can have up to 50 people. But unlike zoom, who only give you 40 minutes on their free plan, your time is completely unlimited and free of charge too. Plus, even people without a Facebook account can join a Messenger Room just by using a link.

Facebook users can create and discover rooms from either Facebook or Messenger, with plans to also be able to create these through Instagram, Whatsapp and Portal too.

Is Facebook Messenger Rooms Safe?

If you are concerned about your privacy, one thing to be aware of is that these rooms are encrypted but are not end-to-end encrypted. Facebook has stated that they “hope” to add this in the future. But, that they will not listen in on any videos nor monitor them.

However, they will still gather data on when users open a Messenger Room. Which they’ve said would be used to improve the product and the “overall Facebook experience”.

is messenger rooms safe

So how does messenger protect your privacy? Well they state that the room links are unique and can be regenerated at any time. You can prevent unwanted participants by locking the room. Plus, you can also block anyone in a room on Facebook and Messenger.

Create Messenger Rooms On Your Desktop Using Facebook

There are several ways to create your “Messenger Rooms”, the first method is on the desktop using Facebook.

Step 1: Create Your Room

From the Newsfeed, click to “Create your room”. You’ll then be prompted to select a room activity, where you can select from the likes of “Hanging In”, “Coffee Chat” and a whole range of other activities.

Create Messenger Room

Step 2: Invite Your Friends

Next, you need to decide who can join the room, and you can select all your “Friends“. So like HouseParty, Messenger Rooms will let people drop in and out of group video chats while the “room” is open. And there will be publicly discoverable rooms too which will be listed at the top of the Facebook news feed.

Or if you want something more private, you can “Invite specific friends” where you can select from a list. If you turn on link sharing, anyone with the link will be able to join as well.

Click onto “Save” once you have made your selection.

invite your friends with messenger rooms

Step 3: Set Your Start Date and Time

You can also schedule times for your meeting to start from here and you can select the date and time, and unlike Zoom these are not time-limited. Once selected you can “Save“, and “Create Room“.

schedule messenger rooms

Step 4: Join the Room

Once your room is active, you can “Invite“, “Share“, “Edit“, “End Room” or “Join

Join a FB Messenger Room

How to Join Messenger Rooms From a Mobile

When you have been invited to join a messenger room you can join the room from your desktop or mobile device.

Step 1: Click the Link

Facebook Messenger chat rooms can be accessed via a link sent in Messenger, or simply via a link copied and sent across to you. Click the link to join the meeting.

Join messenger chats

Step 2: Join the Meeting

You can join using your Facebook account or you’ll be taken to a guest login page where you can enter in your name and join as a guest.

Step 3: Select Your Effects

When you join on mobile device, you will be able to create virtual backgrounds by pressing onto your image, you can use effects and change the lighting to brighten a room. You can also standard call options like reversing and stopping the camera. Plus you can take a photo of the call and share the link with others.

Messenger Rooms Filters

Messenger Rooms

How to Remove Someone from Messenger Rooms

If you want to remove someone from your room, click onto the 3 dots beside the attendee name and select “Remove“.

how to remove someone on Messenger Rooms

How to Share Your Screen

At the bottom of the screen, you can “Share your Screen” where you can choose from “Your Entire Screen”, a certain “Application Window” or a specific “Chrome Tab”. To share your screen just highlight the screen and click onto “Share”. It will the request permission to share your screen. 

how to share your screen in facebook rooms

How to Lock a Messenger Room

To lock a room and prevent anyone else from joining it, click onto “See Call Participants” and select “Lock Room”. You’ll then be prompted to confirm that you wish to lock the room.

Lock a Room in Facebook group chat

How to End a Messenger Room

It can be a little confusing that ending a room is not simply done by clicking onto the red button at the bottom. This simply means that you have left the room, but the room is still active.

When you are ready for the meeting to end, you will need to click onto “See Call Participants”, then select “Settings”. The finally “End Room” which will remove all members and disable the link.

Ending rooms in facebook messenger